SM346 · PATHWAY: JOURNALISM
A synthetic voice.
A human responsibility.
Exploring AI news anchors, audience trust and the people accountable for the news we watch.
Explore the reporting ↗About the projectTHE REPORTING AGENDA
Beyond the face on screen.
Can viewers tell?
Examining how AI presenters are labelled and what audiences are told about their role.
What earns credibility?
Investigating the relationship between presentation, sourcing and confidence in news.
Who answers for errors?
Following the human editorial decisions behind a synthetic presenter.
EXPLORE THE PROJECT
The reporting ↗
Long-form reporting, context and source-led analysis.
Watch & listen ↗
A space for video reporting and clearly labelled demonstrations.
Follow the evidence ↗
Methods, references and data behind the project.
Project status: This website is being developed. Reporting, interviews and findings will be added when completed and verified.